Exhibitor Success & ROI Center
FREE • On-Demand • 24/7
Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for trade show cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education and don’t have a lot of time to seek it out.
TVPPA’s Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.
Three easy ways to find the information, answers and solutions you need to keep up and stay ahead:
1. Exhibitor Marketing Webinar:
- The live event, held in February of 2017, was recorded and can be viewed by clicking here.
- Increasing Brand Awareness & Driving Qualified Booth Traffic: How to Use Integrated Marketing to Attract Enough of the Right Attendees to Your Exhibit
- Competition for attendees’ time in the exhibit hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to get your fair share of qualified booth traffic. In this information rich exhibitor webinar replay, trade show expert Jefferson Davis, of Competitive Edge, will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right attendees.
2. “How-to” Exhibit Promotion Article Series:
Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series addresses the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.
- The Most Overlooked Key to Exhibiting Success
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
- (NEW!) Four Steps to Generating Trade Show PR
- (NEW!) High-impact, Pre-show Marketing – How to Identify and Attract Enough of the Right Attendees to Your Exhibit
- (NEW!) Planning to Win – Exhibiting by Objectives
- (Coming in March!) Making Sponsorships Support Business Objectives and Deliver More Value
- (Coming in March!) Going Social with Exhibit Marketing
- (Coming in April!) The Art of Smart Giveaways
3. “Ask the Trade Show Expert” Q&A:
- TVPPA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions of any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!
LIVE RECORDED WEBINAR
READY FOR MORE? “Increasing Brand Awareness & Driving Qualified Booth Traffic: How to use integrated marketing to attract Enough of the Right attendees to your exhibit.”
When: Now! You can view the recorded webinar any time it’s convenient for you.
In hyper-competitive and rapidly changing times like these, companies have to work harder and smarter to make marketing investments deliver value and results. Working smarter demands acquiring new knowledge and learning new skills…FAST. Innovation and keeping up to date are the watchwords to staying one step ahead or falling several steps behind your competition.
We’re pleased to provide you and your company personnel that have anything to do with exhibiting and sponsoring at events a FREE
live recorded webinar and online exhibiting educational content.
In this information rich exhibitor session, preeminent trade show expert Jefferson Davis, of Competitive Edge, will walk you through a pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right attendees.