The TVPPA-member utility formerly known as Johnson City, TN, PB has a new name – BrightRidge.

The new name completes a transformation of the former JCPB; it became an energy authority in March 2017, but continued to do business under its original name. The new name, BrightRidge, was adopted effective Oct. 3.

“The first annual report of the Johnson City Power Board reflected that it was serving 9,778 customers,” BrightRidge President/CEO Jeff Dykes said. “Today, 72 years later … [we] serve 78,000 customers.

“All public-power providers operate in a rapidly evolving marketplace,” Dykes said. “Despite our brand change, BrightRidge and its [more than] 175 employees will continue to [serve our customers], with the top priority being to provide safe, affordable, reliable electric service.”