Utilities Demystified: Essential Knowledge for Key Account Success

To serve commercial and industrial customers effectively, utility account executives must first have a solid grasp of how the utility industry works. Without this foundation, it’s difficult to build trust, anticipate customer needs, or provide meaningful solutions. This workshop equips account executives with the baseline knowledge of the utility industry they need to succeed. Participants will explore the three core pillars that drive utility operations, gaining practical insights they can immediately apply to strengthen relationships and deliver greater value to their largest accounts Learning Objectives 1. Gain an appreciation of basic electrical theory and how electricity flows and provides power to customers. 2. Understand how the utility infrastructure is deployed to move electricity to customers. 3. Learn the basics of a utility bill and gain an understanding on how to read and interpret a utility bill.