Your 90-Day Blueprint: Designing a Winning Key Accounts Program

A successful key accounts program begins with a strong foundation—and the first 90 days are critical. This course provides a three-step blueprint to help account executives design a customer focused program that meets the needs of commercial and industrial customers while strengthening the utility’s reputation and value. Participants will learn how to establish the essential building blocks that position their program for long-term success and measurable impact. Learning Objectives 1. Learn the three key questions that must be answered clearly to build a strong foundation. 2. Discover the three keys to help craft the list of key accounts. 3. Understand the four levels of key account support and how to choose the best option for a utility.