As a severe heat wave rolls across the Southeast this week and threatens to push energy demand to critical levels, TVPPA members can access our ELCP Communications Toolkit with a variety of hot weather-specific tools to help communicate energy-saving tips and the importance of energy conservation to your consumers.In an email sent to all TVPPA members by TVA Senior Vice President of Regional Relations Dan Pratt, he shared that TVA forecasts a load demand with estimated peaks of 30,000 MW, 31,000 MW, and 29,000 MW for Thursday through Saturday respectively.
To assist you in communicating with the communities you serve about the possible threat of an Emergency Load Curtailment event and ways to lessen this risk through energy conservation, TVPPA has prepared our ELCP Coommunications Toolkit. This toolkit is built on a system similar to the one used by the National Weather Service to communicate about severe weather threats and it includes:
- a checklist for ELCP communications planning
- talking points for spokespeople and customer/member service representatives
- social media content and related graphics
- press releases/website content with brandable headers
- text and app notifications
- best practices and more
How to Find Our Toolkits
The ELCP Communications Toolkit can be found alongside five additional toolkits on the member section of our website. The additional toolkits include resources related to Winter Storm Elliott, crisis communications, supply chain challenges, power restoration, and the advantages of being part of a locally owned power community.
To access these toolkits, visit tvppa.com, use the member login link in the upper right of the home screen to access the member menu, and click on Communication Tools. Bookmark this page for easy access or download the content for future use, but be sure to revisit the page in the future for updated content and additional toolkits.
We’re Here to Help
TVPPA communications team members are available to answer questions and provide assistance with these resources. For assistance, please email communications@tvppa.com or call 423-756-6511.