Plateau Electric Cooperative (PEC) recently appointed John Proffitt to lead the utility as their new Chief Executive Officer. Proffitt, who joins PEC from Duke Energy, will officially assume the role on May 15, 2024.

With more than two decades of experience in the electric utility industry, including his most recent role as Director of Area Operations, Proffitt brings a wealth of expertise to his new position. His proficiency in government oversight, environmental management, and operations, with a particular emphasis on safety, positions him to lead PEC into the future.

Proffitt shared, “I am extremely excited and blessed to partner with the employees and members of Plateau Electric Cooperative as CEO, and look forward to leading PEC into a bright and thriving future. My family and I are eager to integrate into the community and make eastern Tennessee our home.”

PEC Board Chair Tim Freels stated, “I believe in John’s ability to drive the internal culture at PEC, ensuring that the entire team experiences a strong sense of appreciation and inclusion. I am confident in his ability to fully understand the needs of our members and our community and to train, cultivate, and mentor our staff to meet and exceed those needs.”

Proffitt’s selection as the new CEO of PEC resulted from a nationwide search facilitated by TVPPA. His qualifications, including a BS in Applied Management and an MBA from Franklin University, underscore his suitability for the role.